Fundamentos De Marketing

Resumen del libro

This work introduces the thought behind marketing that is actually of the greatest value to the client, and is the driving force behind every marketing strategy. It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an integral and practical form.

Ficha del Libro

• Número de páginas: 656
• Autor: Philip Kotler
• Tamaño: 1.76 - 2.15 MB
• Descargas: 1089

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